THE GENERAL PARTNERSHIP IS
DEFINED BY FOUNDERS, DELIVERED BY BUILDERS.
85%
COMPANIES USING OUR TEAM BEYOND CAPITAL
9
MONTHS AVERAGE EMBEDDED PARTNERSHIP
10-15
INVESTMENTS WE MAKE PER YEAR
$1–30M+
TYPICAL CHECK SIZE, FORMATION TO BREAKOUT
WHAT WE DO
Our unique model is designed to deliver real work in addition to capital
Founders choose to work with us because they want to save months of time by working alongside senior builders from the jump. These founders don’t want to be restricted by their current capital, or be forced to fundraise immediately, so they partner with us to hire the right people, ship faster, enter a new market, or turn early momentum into durability.
THE BENCH
The Talent Team
Our Team's Previous Work:
WE SCALED ROBINHOOD FROM 30 TO 4,000
WE DESIGNED STRIPE’S RECRUITING PLAYBOOK
WE BROUGHT TECH TALENT TO THE WHITE HOUSE
WE RECRUITED THE EARLIEST TEAMS AT GOOGLE, STRIPE, DOORDASH AND MOZILLA
The GTM Team
Our Team's Previous Work:
WE LAUNCHED AND LED SALES AT SQUARE
WE LED EDITORIAL AT PRODUCT HUNT
WE SCALED THE INFORMATION'S AUDIENCE
WE GREW ZENDESK TO OVER $1B ARR
WE LED GRAFANA'S GTM FROM SERIES A TO D
The Engineering Team
Our Team's Previous Work:
WE SCALED YOUTUBE TO 1 BILLION USERS
WE BUILT GOOGLE'S KNOWLEDGE GRAPH
WE BUILT MEDIUM'S PUBLISHING PLATFORM
WE PUT AUTONOMOUS VEHICLES ON THE ROAD
WE LED INFRASTRUCTURE AT SQUARE
Built for two stages: Formation & Breakout
01
Formation
Pre-seed and seed stage, from pre-product market fit ideas to businesses that have an early indication of traction in the market. We typically lead pre-seed and seed rounds along with support across some combination of recruiting, GTM, and engineering. We also reserve capital to support your company as it grows.
02
Breakout
Companies that have achieved product-market fit and are poised for substantial growth. These companies are not constrained by capital but require specific senior talent, technical expertise, or go-to-market optimization to win their market. We work directly with founders to deliver this work, and when capital becomes the primary constraint, can expand our partnership with meaningful investments in later rounds of financing.
SERVICES
TheGP helped grow our engineering team and now our capacity as a technology organization is a different order of magnitude.
Within two weeks of partnering with TheGP, we were connected with pretty senior AI folks that really jumpstarted our ability to explore and build out that space.
Dan Hanover
CEO and co-founder of Dandy
PRINCIPAL ENGINEER IN RESIDENCE
INFRASTRUCTURE BUILDOUT
CLOUD MIGRATIONS
RELIABILITY ENGINEERING
COMPLIANCE (SOC 2, HIPAA)
SECURITY
DATA MIGRATIONS
SYSTEM INTEGRATIONS
AI STRATEGY
AGENTIC WORKFLOW DEVELOPMENT
TEAM DESIGN
0–1 INTERACTION ARCHITECTURE
USER EXPERIENCE
FAQS
To remain accountable for delivering work that actually drives value, we use a ‘sweat equity’ model to align incentives with founders. The sweat equity model means we earn equity grants when our team makes progress on a specific set of deliverables based on a founder’s unique needs.
No. We are designed around the core principle that founders know best, so every partnership we enter with a founder is entirely customized. We unbundle resources (across GTM, recruiting, engineering, and capital) depending on what a founder needs. Founders can start with capital only and then add a GTM, talent or engineering ‘sweat equity’ agreement as they see fit. To date, over 85% of our founders have engaged with our ‘sweat equity’ services.
Yes. A number of companies in our portfolio have taken us up on sweat equity to build the relationship prior to deepening the partnership with capital.
The sweat equity model is designed to align our efforts directly with a founder’s top priorities. When we enter a partnership, we collaborate to create a written “statement of work” that clearly defines deliverables over a specific timeframe and outlines the equity we’ll earn as the company grows. This model holds us accountable for doing the work at a high velocity and quality bar.
No.
Engagements can range from 3 months to multiple years, but on average, members of our team spend nine months dedicated to the companies we partner with.
Our model works best with formation and breakout companies (definitions above).